By sharing metrics that highlight progress, the AARC is helping donors move beyond simplistic ways of nonprofit evaluation such as overhead ratios.
“In accordance with our long-held belief in being transparent about our work,” said Michelle Erickson, AARC Executive Director, “we are excited to convey AARC’s results in a user-friendly and highly visual manner. By updating our GuideStar Nonprofit Profile to earn a Platinum Seal, we can now easily share a wealth of up-to-date organizational metrics with our supporters as well as GuideStar’s immense online audience, which includes donors, grantmakers, our peers, and the media.”
To reach the Platinum level, AARC added extensive information to its GuideStar Nonprofit Profile: basic contact and organizational information; in-depth financial information; qualitative information about goals, strategies, and capabilities; and quantitative information about results and progress toward its mission. By taking the time to provide this information, AARC has demonstrated its commitment to transparency and to giving donors and funders meaningful data to evaluate nonprofit performance.
The AARC is a private, nonprofit organization whose goal is to aid victims of domestic violence and sexual assault in a seven-county area focused around south-central North Dakota.
GuideStar, guidestar.org, is the world’s largest source of nonprofit information, connecting people and organizations with data on 2.7 million current and formerly IRS-recognized nonprofits. Updating information on GuideStar allows nonprofits to share a wealth of up-to-date information with the more than 10 million people who visit GuideStar to learn more about nonprofit organizations each year. Updating also allows nonprofits to share information with the more than 200 philanthropic websites and applications that are powered by GuideStar data.